Solar Energy Billboard Won an Award

There is an award almost for everything, and Solar Energy is not an exception. At the Cannes Lions Outdoor Grand Prix, awards were given to the best advertise billboards. The first prize went to a billboard fed with solar energy.

This advertising belongs to the NedBank, a bank from South Africa whose marketing campaign says “WHAT IF A BANK DID GIVE POWER TO THE PEOPLE?” which they actually did.

What really did the difference for the bank’s advertise to win the award was that the energy generated by it, not only lights up the billboard but also several buildings on the surroundings, including a school.

The fact that the ad helped the community made the difference for the jury.